Electronic mail advertising and marketing has big potential, however it should be achieved proper. Other than choosing the right e mail advertising and marketing service, you’ll additionally want to verify it comes with professional-looking templates you may adapt to your wants. Or, if not, you’ll have to discover a devoted e mail template builder like Stripo, BEE or Chamaileon.
Desk of Contents
Why Use An Electronic mail Template Builder?
Utilizing an e mail template builder is a certain strategy to produce skilled and attractive-looking e mail newsletters and campaigns.
If we evaluate a plain textual content e mail to an e mail designed utilizing a template builder, we will clearly see why.
An e mail template builder will mean you can produce HTML designs, both by writing the code your self or by utilizing the drag & drop builder and ready-made templates.
Not solely will it mean you can create branded emails that recipients will keep in mind, however utilizing a well-designed template may also result in extra engagement and the next conversion fee. In any case, within the plain textual content e mail above, there is no such thing as a clear call-to-action, whereas the button used within the e mail on the fitting clearly signifies what motion it is advisable to take.
Different advantages embrace:
Prevent time: Electronic mail template builders include various ready-made templates and designs which you can simply customise to your wants. All of the content material choices are already there (buttons, photographs, textual content, and many others.) so it’ll take you no time to get the e-mail trying precisely as you need it.
Ease-of-use: More often than not these might be drag & drop editors, that means that you simply gained’t want any coding expertise in any respect. Some builders are simpler to make use of than others, however normally, they offer you the means to create one thing engaging with zero prior expertise.
Conveniently saved within the cloud: Being on-line instruments, you don’t want to put in any software program in your laptop. That is additionally a plus for bigger groups who need to collaborate on any given e mail marketing campaign, as most instruments enable for a number of consumer accounts. It additionally makes modifying and re-using a template quite simple.
Branding: Add your emblem and customise the template along with your model colours and font. Save sure components, like your header and footer, prepared for use in future templates.
Enhance engagement: Add participating content material similar to movies, picture carousels, surveys and quizzes. Many e mail template builders will embrace a majority of these content material blocks, that means all it’s important to do is drag them over into the e-mail you’re engaged on.
What Makes a Good Electronic mail Template Builder?
The reply to this query largely lies in your personal necessities and preferences. Some may want a drag and drop e mail builder, others may want a WYSIWYG (What You See Is What You Get) editor. These with some coding information will little question respect extra customization choices and the power to edit the code. Nevertheless, normally, these are the issues to look out for:
- A good e mail template library
- Absolutely responsive designs
- Clear consumer interface/good UX
- Adequate customization choices
- Fast preview possibility
- Collaboration options
- Constructed-in picture modifying
- Compatibility with e mail shoppers
- Integration with e mail service suppliers
So, bearing all that in thoughts, let’s see how the highest e mail template builders evaluate.
The High 8 Electronic mail Template Builders
Stripo – 850+ responsive templates!
BEE – Over 500,000 inventory photographs, GIFs & stickers
Chamaileon – Wonderful picture modifying options
Topol.io – Straightforward to make use of e mail builder
Postcards – Collaboration options
Moosend – ESP with export choices
SendPulse – Consists of subscription kinds and automation
MailerLite – Tons of cool content material components
Stripo (Devoted e mail template builder)
Stripo claims to have 29 geniuses in its crew – however is the software program a product of pure genius?
I need to admit that I used to be fairly impressed with it. In any case, it integrates with over 60+ ESPs, together with our top-rated suppliers ActiveCampaign and Sendinblue, and presents a reasonably beneficiant free plan. Moreover, Stripo is at all times including new ESPs and templates to its choice; within the final yr it is nearly doubled!
What I appreciated:
Stripo presents over 800 ready templates, most of which look actually good. They’re additionally neatly categorized so it’s straightforward to seek out one thing that matches your wants rapidly.
By way of customization choices, there are tons. So you must have your template trying simply as you need it with out an excessive amount of bother. For instance, you may edit and choose to incorporate or omit sure content material relying on if it’s being displayed on cell or desktop.
The content material blocks accessible are most likely enough and you’ll even add dynamic content material like picture carousels and accordions to your emails.
One very useful factor in regards to the Stripo editor is that it tells you if there are any errors, for instance, when you overlook so as to add content material to a selected block.
What Stripo might enhance:
Solely 20 fonts can be found, so hopefully the one you need is there. It could even be helpful to have a number of consumer accounts, as even the Marketing strategy solely contains one.
Pricing:
Free for 1 consumer, 1 undertaking, 10 saved templates, 4 exports monthly, full entry to templates library.
The Primary plan will price you $12.50/month and provides you 50 saved templates per undertaking, 50 exports to your e mail service supplier monthly and the power to check your template on 2 e mail shoppers.
The Medium plan will price you $37.50/month and provides you 300 saved templates per undertaking, 300 exports to your e mail service supplier monthly and the power to check your template on 2 e mail shoppers. As much as 3 customers.
The Professional plan will price you $79/month and provides you limitless saved templates per undertaking, limitless exports to your e mail service supplier and the power to check your template on 3 e mail shoppers. As much as 10 customers.
Attempt Stripo without spending a dime!
BEE (Devoted e mail template builder)
Apparently, over 1,000,000 folks have constructed emails on the BEE platform, and with over 370 responsive templates accessible, you may think about why. However how straightforward is it to make use of and what choices may or not it’s lacking?
What I appreciated:
BEE has some fairly first rate picture modifying choices, plus you’ll have over 500,000 inventory photographs and tons of enjoyable GIFs and stickers to select from.
You may add ESP-specific merge tags to be able to add a private contact to your content material. As soon as your design is able to go you may export it on to your ESP (Mailchimp, HubSpot, Sendinblue, Gmail and ActiveCampaign are simply a few of these supported).
In addition to the choice to obtain the HTML, you too can obtain your design as a PDF, which might be helpful if it is advisable to print it.
What BEE might enhance:
On the free plan, you gained’t have the ability to save your initiatives for future use and also you’ll be restricted to a one-time export solely.
I additionally had points previewing the template because it saved giving me an error message.
Pricing:
Free plan comes with a inventory picture gallery and the power to export the HTML with photographs.
Paid plans from $15/month for 3 initiatives and the choice to export with or with out the pictures. You’ll additionally have the ability to collaborate with crew members on template designs.
Chamaileon (Devoted e mail template builder)
Chamaileon claims that its e mail builder appears like Sketch & Google Docs mixed. Having used each of those instruments, to me, that feels like an ideal mixture of design freedom and ease of use. However how does it really form up?
What I appreciated:
You’ll have entry to 100+ e mail templates – this isn’t as many as Stripo and BEE, however the templates are engaging and modern-looking, and so they’re all responsive.
Although it doesn’t offer you any inventory photographs, modifying your personal photographs is made straightforward with its built-in editor that lets you add filters, textual content, alter the publicity, and way more.
If you wish to share your design with a colleague or shopper, you may merely generate a shareable hyperlink (like in Google Docs) – that is actually handy.
What Chamaileon might enhance:
Its record of direct integrations could be very restricted, with just some ESPs and CRMs. These are additionally not accessible for these on the free plan. Which means that when exporting, you’ll be given the HTML code to stick into your ESP otherwise you’ll have to obtain it as a .zip file, which some won’t discover preferrred.
Until you examine the Hold me Logged in field, the platform will log you out if there is no such thing as a exercise. This generally is a little irritating because it doesn’t wait very lengthy (possibly half-hour).
Pricing:
Free plan contains limitless take a look at emails, 5 exports/month and you too can invite folks to collaborate with you on templates.
Paid plans begin from $20/month for five seats, 15 exports/month, e mail and chat help and a few integrations.
Attempt Chamaileon without spending a dime!
Topol (Devoted e mail template builder)
Topol’s e mail template builder is ideal for absolute learners, as you don’t want any coding or design expertise to make use of it.
There are over 150 responsive templates accessible, 40 of which you’ll be able to entry without spending a dime.
An enormous benefit is how straightforward the drag and drop e mail builder is to make use of. It’s quick and, although there are many customization choices, it feels intuitive.
What I appreciated:
40 responsive e mail templates are provided without spending a dime. To be sincere, I don’t see a lot distinction between these free e-newsletter designs and the professional choices, which is refreshing.
The obtain choices are intensive; you may obtain the HTML (together with photographs) or export it on to e mail advertising and marketing platforms similar to Sendinblue, Mailchimp or Fixed Contact (on the Professional plan).
Modifying the e-mail templates is simple to do, plus the combination with Pexels means you’ve got entry to skilled images, although this function is reserved for paying clients.
It’s also possible to create folders to maintain your templates organized.
What Topol might enhance:
There might be extra integration choices – additionally bear in mind that these are solely accessible on the paid plan. In reality, the free model is kind of restricted.
Pricing:
Free: limitless templates and 5 GB of information visitors
Professional: $15 for 3 members monthly
Check out Topol without spending a dime
Postcards (Devoted e mail template builder)
Designmodo helps non-tech customers with their web site design, displays, and its product, Postcards, might provide help to design your e mail templates. Oh, and the platform additionally helps design professionals get employed – so fairly a mixture of issues.
What I appreciated:
The e-mail template builder has a quite simple interface, so there’s no likelihood you’ll get overwhelmed when designing your templates. A cool factor about Postcards is it lets you select from over 900 Google fonts, which is way more than all the opposite instruments on this record.
You may invite different crew members to collaborate on a template with you as a viewer or editor. The professional modules are nicely designed and there are many them, I simply want a number of extra had been accessible on the free plan.
What Postcards might enhance:
This software doesn’t present the consumer with a spread of pre-designed templates to select from, as an alternative, you’ll have to construct a template from its content material blocks. On the free plan, you might be restricted to only one block from every part (Header, Content material, Characteristic, and many others.), which suggests you’re fairly restricted.
In reality, the free plan gained’t be of a lot use contemplating that you simply’re not allowed to make use of the templates for business use. At $18/month for a paid account, you’d be higher off with a software like Stripo, which comes with tons of of templates and 4 free exports.
Pricing:
Free for 1 consumer, 10 free modules. Be aware that on the free model, e mail exports can’t be used for business functions.
Paid plans begin at $18/month for 1 consumer, 1 undertaking, Mailchimp/HubSpot integration and limitless exports.
Attempt Postcards without spending a dime!
E-newsletter Providers with Constructed-in Electronic mail Template Builders
Should you’re already signed as much as a e-newsletter service however displeased with the template choices, it might be price migrating to a different. There are many suppliers with easy-to-use e mail template builders and engaging design choices.
Moosend (ESP with export choices)
This e mail advertising and marketing software lets you use its templates on different platforms by both copying the HTML or downloading the JSON file. What’s extra, you are able to do so without spending a dime!
There are many templates to select from and all could be simply edited within the builder. When you’re achieved, you may preview the way it appears to be like on varied units and ship a take a look at e mail.
Should you’d like to make use of Moosend to ship your e-newsletter, you’ll be glad to know that you simply’ll have the ability to ship limitless emails without spending a dime to as much as 1,000 subscribers. This additionally contains sign-up kinds, reporting, pop-ups, spam testing and automation.
Check out Moosend without spending a dime
Full assessment
SendPulse (ESP with export choices)
The probabilities are, when you’re in search of an e mail template builder, you’ve already acquired an e mail service supplier. However that isn’t to say which you can’t profit from one other ESP’s template.
SendPulse is a Ukrainian e mail service supplier which launched in 2015. I’ve included it on this record as a result of apart from providing over 100 fashionable templates which you’ll be able to export on the paid plan, it additionally contains subscription kinds and advertising and marketing automation.
What I appreciated:
You may both use one of many pre-designed templates, construct your personal utilizing its drag and drop editor or code your personal in HTML. The editor is simple to make use of and you’ll add movies to your templates. You additionally save explicit content material blocks like your header, footer, and many others. to make use of in different templates.
Help can be responsive and useful.
Its paid plans begin at $8/month, which isn’t a lot in comparison with the opposite instruments’ paid plans. Additionally, you may wish to check out its autoresponders and different e mail advertising and marketing options.
What SendPulse might enhance:
The template choice isn’t big and so they might be higher organized. The one two classes are All and Holidays. It doesn’t offer you any inventory photographs or picture modifying choices.
Pricing:
Free for 500 subscribers, 15000 emails, A/B testing, automation and subscription kinds. *It’s not potential to export the templates.
Paid plans begin at $8/month for 500 subscribers, limitless emails, consumer entry ranges and e mail template export.
Attempt SendPulse without spending a dime!
MailerLite (ESP with out export choices)
MailerLite is a really reasonably priced e mail advertising and marketing software, with a beneficiant free plan. Its editor is quick and straightforward to make use of. It additionally comes with many content material components you should utilize to construct your template from scratch, for instance, video, carousel photographs, coupons, countdown timers and occasion registration.
Should you’d like to profit from its personal ready-made templates, you’ll want to join the paid plan, which prices $17 month-to-month for two,500 subscribers. This comes with 45 engaging, fashionable templates, which, after all, are all responsive.
Other than e mail templates, MailerLite comes with some extra options similar to kinds, touchdown pages, automations, segmentation and reporting. Learn our full assessment right here.
Keep in mind that you simply gained’t have the ability to export the templates, since these are for use to ship by way of your MailerLite account.
Check out MailerLite without spending a dime
Electronic mail Template Builders: Conclusion
So there you’ve got it, the most effective e mail template builders, tried and examined. As you may see, there are many good choices, it’s only a case of deciding which options are vital to you. Total, I believe Stripo might be going to provide the most flexibility when it comes to design and exportation choices.
In fact, when you’re in search of an e mail template builder inside an e mail e-newsletter service (i.e. it is going to additionally ship your emails for you), then MailerLite or Moosend are good choices.
We would suggest having a look at completely different e-newsletter examples to be able to assist encourage your personal designs.
Greatest HTML Electronic mail Template Builder
Stripo is unquestionably the most effective HTML e mail builder as you may see the end result as you code. Among the editors, like Postcard, gained’t really allow you to edit the code.
Greatest Responsive Electronic mail Template Builder
All the e-mail template builders on this record include responsive templates, so it actually depends upon whether or not you’ll find a design that you simply like inside considered one of their libraries. Stripo and BEE have the biggest assortment of templates to select from.
Although the templates provided by these instruments may have already been examined, it’s vital to do your personal spam and design testing when you’ve finalized your e mail to verify there are not any issues with deliverability or show. Instruments similar to GlockApps or Litmus may help with this. Or, your e mail service supplier may additionally have built-in spam and design testing.
