Everybody has heard of Mailchimp. It’s actually the most well-liked electronic mail advertising platform in the marketplace. However I suppose in case you’ve discovered your method right here, you wish to know simply how widespread.
We’ve been preserving an in depth eye on Mailchimp over time, reviewing new options comparable to touchdown pages, adjustments in pricing and the product as an entire in our Mailchimp assessment – it’s definitely an attention-grabbing firm to observe evolve.
Learn on to search out out all of the juicy statistics on the world’s (however primarily America’s) most used electronic mail advertising platform.
Desk of Contents
How A lot of The Electronic mail Supplier Market Does Mailchimp Personal?
In response to Datanyze, Mailchimp owns 72.68% of the e-mail market share. That’s big! And 10% greater than it did once I produced this text again in March 2020. So it appears the pandemic wasn’t the worst factor for this electronic mail advertising large.
Supply: Datanyze
Its greatest competitor, and electronic mail advertising veteran, Fixed Contact, owns simply 5.08%, 3.61% lower than it did it 2020.
Contemplating that Fixed Contact has been round since 1995, you’d assume that they’d have the expertise to remain forward of the sport, however no.
As we see time and time once more, it’s very simple to get caught in your methods as an organization. So what did Mailchimp do this Fixed Contact didn’t? Effectively, as you possibly can see on this Mailchimp vs Fixed Contact comparability, rather a lot. Leap forward to learn how Mailchimp bought so huge.
This chart, taken from BuiltWith, offers you an concept of how Mailchimp has grown over time, buying the most important portion of the e-mail supplier market share:
How Many International Searches Does it Get a Month?
These figures are taken from Ahrefs, and, after all, they’ll change barely each month, but it surely’s attention-grabbing to take a look at these statistics towards the market share share and that of Mailchimp’s opponents. We’ve additionally in contrast 2020’s figures with Jan 2022’s.
Search Quantity for March 2020:
- Fixed Contact: 576K
- Marketing campaign Monitor: 61K
- AWeber: 88K
- Mailjet: 132K
Search Quantity for Jan 2022:
- Fixed Contact: 274K
- Marketing campaign Monitor: 9.5K
- Klaviyo (new competitor): 38K
- AWeber: 9.8K
- Mailjet: 3.8K
Vital notice in regards to the drop in searches: Should you recall (and I’m positive you do), March 2020 marks the beginning of the Covid-19 pandemic. Because of this, the nice majority of companies needed to notify their prospects about adjustments relating to retailer closures, deliveries, new retailer insurance policies, on-line providers, and so forth., and the easiest way to take action was through electronic mail. This large uptake in electronic mail advertising is clearly proven within the information from March 2020.
Who Are Mailchimp’s Rivals?
As I’ve talked about above, Mailchimp’s greatest competitor is Fixed Contact, which owns 5.08% of the e-mail market (based on Datanzye) – a fraction of what Mailchimp owns. In reality, the highest 5 Mailchimp opponents solely quantity to 16.85% of the e-mail advertising market share. So, yeah, I feel it’s honest to say that Mailchimp is in a league of its personal.
| EMAIL MARKETING PLATFORM | MARKET SHARE (March 2020) | MARKET SHARE (Jan 2022) |
|---|---|---|
| Mailchimp | 62.23% | 72.68% |
| Fixed Contact | 8.69% | 5.08% |
| Klaviyo | 1.43% (information from June 2020) | 4.79% |
| Marketing campaign Monitor | 3.30% | 1.62% |
| AWeber | 2.55% | 2.37% |
| Mailjet | 2.54% | 2.99% |
Mailchimp Annual Report Statistics
In Mailchimp’s 2020 annual report, it states the next statistics for that 12 months:
- The entire variety of energetic customers was 14M
- Nearly 14K individuals signed up for a Mailchimp account daily
- 333,635,013,935 emails have been despatched out!
- 55 completely different languages have been utilized in emails despatched by means of Mailchimp
- A few of the greatest corporations that use Mailchimp embrace Vimeo, TED and New Belgium Brewing.
Mailchimp Statistics 2019 vs 2020
| Dec 2019 | Dec 2020 | |
|---|---|---|
| Whole variety of energetic customers | 12.3M | 14M |
| Individuals signing up for a Mailchimp account daily | 11K | 14K |
| Ecommerce orders generated by Mailchimp customers | 839.5M | 515.3M |
How A lot Cash Are Mailchimp Customers Making?
In response to Mailchimp, in 2020, their prospects had over 515.3M ecommerce orders, which resulted in $61 billion in income.
In addition they notice that over $314.6 million was generated from prospects’ deserted cart automations.
In mild of those figures, it’s value noting the ability of electronic mail advertising and why it actually must be made good use of by entrepreneurs and enterprise house owners, particularly small enterprise house owners and entrepreneurs. We created a helpful e book for all these desirous to get began with or enhance their electronic mail advertising, you possibly can obtain it right here.
Mailchimp Income Over The Years
These are estimates, taken from numerous sources, but it surely offers you an concept.
| 12 months | Income |
|---|---|
| 2020 | $800 million |
| 2019 | $700 million |
| 2018 | $600 million |
| 2017 | $525 million |
| 2016 | $400 million |
| 2015 | $280 million |
Sources: TechCrunch, Forbes, Inc.com, NYTimes
Who Owns Mailchimp?
Mailchimp was arrange by Ben Chestnut and Mark Armstrong in 2001 – yep, that’s proper, Mailchimp is 21 years previous.
It at present has a complete of 1,200 staff and places of work in Atlanta, Brooklyn, Oakland and Vancouver.
In 2021, Mailchimp was purchased for the sum of $12 billion in money and shares by monetary software program firm Intuit.
How Did Mailchimp Get so Massive?
Should you’re eager about enterprise, electronic mail advertising, advertising typically, or software program growth, you could be asking your self How did Mailchimp get so large? I’ve definitely requested myself the identical query.
We are able to discover a part of the reply in founder Ben Chestnut’s feedback to the New York Instances the place he explains that Mailchimp’s success stems from the truth that it had “a proximity to its prospects that its opponents lacked.”
He says that as Mailchimp “was itself a small enterprise, it understood what these companies wished out of their advertising instruments. Its choices have been cheaper, it added options extra rapidly, and it allowed better customizations to suit prospects’ wants.”
Mix that with a lovable model (specifically Freddie the chimp), very beneficiant freemium accounts and an ideal advertising technique that delighted prospects, and also you’ve bought your self 72% of the e-mail market share! (To place it merely.)
With its casual tone and easy-to-use software program, Mailchimp turned electronic mail advertising on its head. With Mailchimp, one thing that was reserved for techies and huge firms was now:
- Easy
- Pleasant
- Free (in lots of circumstances)
- And even enjoyable!
Heck, it even offers you hi-fives for sending out a marketing campaign and has been identified to ship you (bizarre) Mailchimp ‘swag’ like crocheted hats to your pet. Try Mailchimp’s cat hats under:
Supply: https://amplifier.com/case-studies/mailchimp
Mailchimp Market Share: Ultimate Ideas & Look to The Future
So there you might have it, every little thing that you must learn about Mailchimp’s market share.
If there have been any doubts about who owns electronic mail, it’s most definitely Mailchimp. And much more so now, with its acquisition of an additional 10% of the e-mail advertising market because the begin of the pandemic and an additional $100 million in income.
However what’s subsequent for the e-mail advertising titan?
What new options will it’s bringing out in 20220 and the approaching years?
Will it throw one other curveball at us because it did in Could 2019 with its new pricing mannequin?
Keep watch over our Mailchimp assessment the place we’ll be masking all the above.
Should you’re in want of an electronic mail advertising service, you may like to take a look at these wonderful Mailchimp alternate options.
